
The Industry Report provides a comprehensive analysis of AI-driven brand visibility for a specific destination or country. It examines how brands are represented, ranked, and recommended within AI-generated responses, offering a new perspective on how travellers discover and evaluate brands in the rapidly evolving era of AI.


With the rapid adoption of AI tools in how people research and discover brands, audiences increasingly rely on AI-generated recommendations. This report helps brand teams understand where they stand in this evolving landscape and where opportunities exist to improve visibility and competitiveness.
Carefully authored, real-world prompts are submitted across leading AI platforms to simulate how potential customers search for brands in this category. Each response is analyzed to identify the brands mentioned, their position in ranked answers, and the external sources the AI cites.
Discovered brand names are normalized and reviewed by analysts so that variants of the same brand collapse into a single canonical entry, preventing the same hotel or resort from being counted multiple times under different name spellings.
Mentions are then aggregated and categorized to provide a comparative view of brand visibility across different intents and segments, ensuring a realistic reflection of how brands surface in an AI-driven environment.